Part Two Media X: Need coffee cup #4

Other relevent social media examples:
-“Cure Together,”-people helping each other with diseases-illness management tools
-The “organizational chart,” networks
-UC Santa Barbara-virtual oceans

We should always consider the "Media Equation"-the idea that we are wired for social exchange. This is important for technology designers to keep in mind
Examples:
-Politeness and social rules apply for technology design
-World of war craft-how communicate, how leadership emerges

Favorite question from this presentation: Did you know that you can morph someone’s picture up to 40% without them noticing?

Other thoughts shared:
-In the future-sensors are going to be utilized for web content
-Metrics (managing info that other’s use about us) are going to be important
-Diagnostics (looking back and making an assessment of what is happening) are also important
-Predictive Factors (looking ahead)-liveliness, interaction, responsiveness are critical
-Measurement of Buzz-ripple effect-algorithms of word of mouth (content is digital, we can track it)will be equally critical
-Always keep in mind that the rules of the game have changed-we are more person centered

Something to check out on my laptop with a cup of coffee: The Journal for Interactive Advertising

-She challenges us to consider this question: What are the business opportunities related to social networking?