TEA Break #1 kicking in to my system-yeah!
He shares great examples of persuasive technology:
-Weight Watcher’s (Blue Path, sequence of behavior) site, Dale Carnegie’s work, etc
-Kara-User Research-Method’s for Understanding Users-user personas
He also reviews his persuasive technology triangle that we have been learning about in class. I feel smart.
Coffee Reading #2-“Don’t shoot the dog” book-Karen Pryor and/or YOUTUBE clicker training with Dogs and Fish and/or “Health Anthropology”-Designing Health Interventions
He chats about motivation-Intrinsic and Extrinsic types-Cooperation, Recognition, and Competition (the super powerful ones)
Coffee Reading #3: "DRIVE-the surprising truth about what motivates us"
-Autonomy, mastering, purpose-work examples
-He shares that he loves Bandura!
-Dr. Fogg encourages persuasive technology designers to find a fundamental viewpoint and then filter the others around it
"Make something simple and motivate folks to do it!"
Core Motivators:
1. Pleasure/Pain
2. Hope/Fear
3. Social Acceptance/Social Rejection
"Use the lightest touch of motivation that works"
For persuasive technology projects consider:
1. Demographic
2. Technique
3. Channel
4. Task
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