Visit #1: Dr. Barbara Martha Russell-Media X

10:05am- Meet Dr. Martha Russell from Media X
10:15am-noon- Dr. Russell talks to us about social media. She talks about the uses and the coming metrics to manage and monitor social media.
-“All media is social”
-Did you know that it all started with the friendly Pillsbury Doughboy? He is considered one of the original “Avatars”
-Other social media examples: “Meet-up” groups-fluidity of info (Cultural). Media X thrives in this kind of community
-A lot of what we do depends on people and their use of information technologies
-The “My phone” mentality changed the game-the nature of engagement changed
-Dr. Russell calls it “engagement pinball”